CMCUCenter for Muslim-Christian Understanding
CMCUCharlotte Metro Credit Union (North Carolina)
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The CMCU was given formal authorisation by the regulatory authorities in December.
The founding of the CMCU comes after the Church of England's public denouncement of the payday lending industry.
Their eyes and ears may not catch your ad in the few weeks it's promoted, especially in Charlotte where CMCU is overshadowed by the nation's biggest banks, according to Beckwith who pointed out that the city is the nation's second largest center for financial institutions.
During last year's Super Bowl, CMCU kicked off its year-long multimedia campaign with humorous ads.
We want to reach consumers often enough so they don't forget about CMCU."
While CMCU benefited greatly from Bank Transfer Day on Nov.
Like CMCU, it previously partnered with a national CUSO to service its business lending program, said Harkins, who also serves as board chairman of IBS.
Morris, who also on IBS' board, said CMCU has run many commercial ads, including local ones during the Super Bowl, to get the word out.