During last year's Super Bowl, CMCU kicked off its year-long multimedia campaign with humorous ads.
We want to reach consumers often enough so they don't forget about CMCU.
While CMCU benefited greatly from Bank Transfer Day on Nov.
Morris said Bob Bruns, president of CMCU, received a call from Steve Harkins, president/ CEO of SC Telco Federal Credit Union, asking if he would be interested in an opportunity for the credit union to become an owner of a new CUSO.
Like CMCU, it previously partnered with a national CUSO to service its business lending program, said Harkins, who also serves as board chairman of IBS.