COLTAMCommittee On Local Television Audience Measurement
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References in periodicals archive ?
This, after he NAB, with the support of the Committee on Local Television Audience Measurement (COLTAM), passed a resolution 2/6 regarding Nielsen's local television measurement methods.
COLTAM Chair and ABC SVP, Research & Electronic Measurement Pat Liguori told RBR-TVBR: "COLTAM is gratified that the NAB TV Board recognized the importance of the two issues we put before it.