As part of the agreement, Synovate was granted an option to take full control of COMCON
According to the R-TGI (Russia--Target Group Index; COMCON
) data for 2004, almost 95% of coffee consumers registered a preference for instant coffee, around 30% for R&G and a further 25% for coffee mixes.
Petersburg Times cites research from the Russian marketing firm Comcon
that more then 80% of ice cream consumers saying they are now eating ice cream at home.
UK marketing services firm Aegis (LON:AGS) said its market research business, Synovate, has agreed to buy a majority stake in Russian market research agency COMCON
from its current management for an undisclosed sum.
8th International Conference on Advances in Communication & Control, COMCON
8, Rethymna, Crete, Jun.