The award recognizes CPFI's disciplined marketing approach: first focusing on large Filipino communities abroad as its entry point towards establishing a market base in each region then gradually expanding its reach to mainstream consumers in each country by way of food expos.
Proudly receiving the award on behalf of CPFI during the awards was chief operating officer Greg Banzon, who was an Agora awardee for Marketing Management Excellence in 2014.
Further proof of the warm acceptance of CPFI's brands globally is how the packaging for Century Tuna and Argentina Canned Meats are translated into multiple languages -- among them Spanish, Italian, German, Dutch, Swedish, Hebrew, Arabic and Chinese -- plus the fact that they are carried by leading global retailers like Walmart, Safeway, Carrefour, Metro, and Giant.
For this outstanding achievement, CPFI has been awarded the Outstanding Achievement in Export Marketing by the Agora Awards of the Philippine Marketing Association, the highest award-giving body has been recognizing individuals and companies that are at the cutting edge of marketing excellence.
While working for more than a decade for an MNC, Reyes-Lim met a CPFI nonfamily professional who extolled his satisfaction with the company.
Several other top Ateneans are working in CPFI. Oscar Pobre, chief financial officer, has the respect and affection of the Po family, having helped steer the company through crises.
The gulf has a near-perennial sea-ice cover, but the open-water season is extended locally in polynyas around the east end of Bellot Strait (south of Hazard Inlet) and around the west end of Fury and Hecla Strait, east of CPFI (Stirling and Cleator, 1981).
CPFI probably receives occasional small groups of caribou (relatives of the barren-ground group) from Baffin Island, but CPFI has limited forage.
'The challenges of helping the company grow are precisely why I joined CPFI,' says Oscar Pobre, one of the pioneer batch of nonfamily professionals who joined the company decades ago.
Oscar helped steer CPFI through various ups and downs, including international financial crises.
CPFI President Christopher Po said that in 2015, "the expectations [of the company] are better" after the port congestion that occurred in Manila a few months ago due to truck ban somehow hurt its operations in the earlier part of this year.
Despite port congestion, CPFI is still on track to hit its P1.5-billion income target this year.