CPMIS - What does CPMIS stand for? The Free Dictionary
References in periodicals archive
(1995) CPMs versus CPMIs
: implications for media planning.
Lloyd and Clancy (1991) called the phenomenon of higher ad effectiveness in more involving shows the "positive effects hypothesis." On the basis of this hypothesis they proposed using an index called "Cost Per Thousand Involved" (CPMI
) in preference to the traditional CPM to reflect the importance of program involvement in media buying.