The analysis also indicates that respondents' TP (Mean = 4.86; SD = 0.80), CPTO (Mean = 5.09; SD = 0.92), and CPTIR (Mean = 4.49; SD = 1.19) were fairly good, while their CPTT is moderate (Mean = 3.35; SD = 1.28).
The regression result shows that all indicators of CTP (CPTIR, CPTT, CPTO and TP) are influenced by either or both demographic characteristics and cultural value orientations.
For example, collectivism is positively related to CPTIR (beta = .15; P<.05), CPTT (Beta = .1; P< .05), and CPTO (beta = .21; P< .05).
However, the result also shows a significant positive relationship between masculine value and one aspect of CP, that is, CPTO (beta = .18; P < .05).
David Tibble, Mercator's executive chairman, said: "I am delighted that Mercator has attracted a CPTO
of Kishore's calibre to build upon our leadership position in the global aviation industry.