CSNV - What does CSNV stand for? The Free Dictionary
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Managers in existing companies and industries must examine whether they can provide "competitively superior network value" (CSNV)--which can be costly on a sustained basis--and evaluate whether the benefits that will flow from CSNV exceed its costs.
Cellfire exemplifies how a startup can deliver CSNV. Start-ups have an advantage in that they have no vested interest in the old ways of doing things.
Such cross-platform promotion could help the artists sell global concert tours, where they now make the "big bucks." While not a guaranteed strategy, it offers CSNV to artists and, potentially, to their audiences.