For instance, CSREF faced some real challenges early on in working its special events into the NACS annual meeting programming.
As we made greater efforts to involve the meetings and expositions department and to discuss the areas where our goals and their goals overlapped, CSREF began realizing real growth, and together we were able to enhance the meeting through CSREF-sponsored special events that raise money and help bring buyers to the trade show," says Martin.
out of the annual meeting registration fees, CSREF would get $25 for each of 6,000 registrants .
The CSREF concert almost got bogged down when we started trying to get through to agents to find out how much it cost to get various entertainers with name recognition that would appeal to our membership.
CSREF also produces a full-sized poster of the entertainers, which flips over to list sponsors, the concert's date and time, and other basic concert hype.
NACS's meetings and expositions staff soon realized how the CSREF benefit concert would enhance its efforts to produce an exciting annual meeting and trade show that would draw more and more attendees.
The meetings and expositions department located several caterers and hotel sites, and recommended menus for CSREF staff to use in planning the preconcert cocktail party and postconcert dessert party for sponsors and their guests.