CTHVColumbia TriStar Home Video
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Destination has been a terrific partner," says Columbia Pictures production president Peter Schlessel, who cut the Destination deal in his previous role as exec veep at CTHV.
By giving CTHV its product, U believes that it is helping to grow the rather lackluster foreign DVD market.
CTHV president Benjamin Feingold said the move was a strategic one on Sony's part, designed to motivate other studios to enter the international DVD market.
According to CTHV Vice President of Marketing Lon von Hurwitz, CKS understands CTHV's need to use technology as a competitive advantage and is intimately familiar with the creative services business.
In order to secure the distribution contract, CTHV needed to present a sample video box cover to the film's production company by the next morning.