Published in partnership with CTPAA, these white papers are intended to provide information and insight to management, analysts, media and thought leaders in the cable industry.
The ROI of Public Affairs (released May 1, 2005 at CTPAA FORUM) - This paper highlights existing research pointing to the value of the public affairs function and argues for an approach to shared understanding and measurement.
CTPAA Membership Survey - Topics Education will survey CTPAA members on the ROI of public affairs within their organizations: how the value of public affairs is perceived, how its efforts are directed, and how measurement is used.
I found 'The ROI of Public Affairs' to be relevant and well-written, and I would encourage public affairs practitioners to read it," said Mike Lawrence, executive vice president of Cone and a speaker at the CTPAA Forum.
Our members continue to find innovative ways of contributing to the success of their organizations, and this series of white papers will provide insight to practitioners and managers alike on their roles, responsibilities, and successes," said Steve Jones, executive director of CTPAA.
During 2004, CTPAA and Topics Education completed a survey and published information on the ways in which technology impacts the development of public affairs campaigns in a report entitled, "Uncovering the Role of Technology in Public Affairs.
CTPAA is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry's public affairs professionals.
Said Kaplan on receiving a CTPAA Achievement Award and Beacon nominations: "In the first year of the NVC, our primary goal was to touch as many high school students as possible, making them aware of the opportunity to win $40,000 toward college tuition.
CTPAA received 493 entries for the Beacon Awards this year -- an 8 percent increase over last year's 456 entries.
The campaign was nominated for an Emmy for Best National Public Service Announcements in 2002, 2003, 2004 and 2005, and has received numerous other awards, including 12 Cable Positive POP Awards, a 2005 NAACP Image Award Nomination for "Walking On Sunshine," the 2002 CTPAA
Joel Berger Award, and the 2002 Academy of Television Arts & Science TV Cares "Ribbon of Hope" Award.