CTTG will be based at United's travel headquarters at Burslem in Stoke.
Peter Povey, Midlands Co-op's general manager of specialist businesses, said: 'There has never been a better time for a strong, independent voice in the travel sector and CTTG will provide it.
A spokesman for CTTG declined comment on the company's plans for the new soap network.
A CBS spokesman says CTTG has no rights under its contract with CBS to schedule a same-day rebroadcast of "Y&R.
After the exclusive period, CTTG could schedule repeats of the episodes, but not in the daytime.
But unfortunately for affils, the Peacock's five-year deal for "Days," inked last fall, gives CTTG the fight to offer same-day repeats of its show if any other broadcast nets allow their soaps to be repeated on a same-day basis.
Two successful primetime soaps, "Party of Five" and "Dawson's Creek," are also owned by CTTG, although the distributor has already licensed "Party of Five" reruns in multiyear deals to Lifetime for Monday-through-Friday play and to TV stations in off-network syndication for weekend play.