CUSG and Spireon introduced LoanPlus CMS on the Sprint Now Network and the platform is available to credit unions exclusively through the CUSO.
"With this new affiliation, CUSG can expand our offerings for credit unions to help them grow their auto lending business and better serve their members," said Dave Adams, CEO of CUSG, which provides marketing, technology, membership enhancements, performance management and lending & insurance to credit unions.
"Sprint's long-standing relationship with credit unions and CUSG has provided tremendous value to credit union members," said Brian Miller, regional vice president at Sprint.
CUNA Strategic Services' investment in CUSG will help the latter identify and expand on high quality products and services, said Wes Millar, senior vice president of CSS.
The previous pact was established to help bring greater awareness of CUSG's partnerships to credit unions to help drive auto loans, build member loyalty and generate noninterest income, according to CUSG.
Millar said he could not share CSS' actual financial investment amount in CUSG.
Dave Adams, president/CEO of the Michigan Credit Union League & Affiliates, who will continue to serve as CEO of CUSG, said prior to the merger, somewhere in the myriad of divisions in place, a few things had become muddled.
With the merger, more room has opened up for CUSG to reap tax savings and other efficiencies while still providing strong return to the CUSO's shareholders and continued value to its stakeholders, Adams said.
is a provider of human resource, technology marketing and membership enhancement solutions.