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"We've brought on board local clients like Bilal Transport, Al Faris and Swaidan Trading, and we saw CVME as a prime opportunity to create relationships with regional and international companies," he added.
It officially launched the range for the commercial vehicles sector at CVME and was the only battery exhibitor on site.
Alexandria Robinson, the project manager for CVME said: "This is the first time that Michelin has participated at Commercial Vehicles Middle East, and we are delighted that such a major industry player has come on board to officially support the event as the Tyre Sponsor.'
Added Bahrozyan: "The RTA Licensing Agency looks to engage different stakeholder groups such as the CVME Business Group to ensure that our projects achieve the best results for the motor industry and the general community.
Located in Dubai, but aimed at having a broad regional influence, the CVME Business Group will work towards reinforcing new optimism that an industry hit hard by the financial crisis in 2008 is now well on the road to recovery.
The CVME was developed by Albert Pesso and Diane Boyden-Pesso, both originally dancers and, later, co-founders of Pesso Boyden System Psychomotor (PBSP) psychotherapy.
Key words: Cleome viscosa, CVME, entire plant, methanol extract, anti-diarrheal
"We felt it was only fitting to launch these two new models at CVME as it is the regions only specialised event that attracts the right target audience under one roof," he added.
The CVME will run from March 14 to 16 bringing together the largest annual gathering of transport, fleet and logistics decision makers from every sector of the region's road transport business.
According to research information gathered by Streamline Marketing Group, organisers of the specialist trade exhibition, Commercial Vehicles Middle East (CVME), the sales in Saudi Arabia too grew by five per cent from 116,398 units in 2009 to 122,275 last year.
The two new vehicles were officially launched at Commercial Vehicles Middle East (CVME) exhibition running until March 11 at the Dubai International Convention and Exhibition Centre.
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