Nevertheless, according to estimates compiled by the Campaign Media Analysis Group
(CMAG) and published by the Alliance for Better Campaigns, the St.
Evan Tracey, founder and president of the Campaign Media Analysis Group, says these days of hyper media consumption can put a premium on not only collecting but also connecting the data and putting the message in front of voters.
Some of her findings were borne out in another pre-election study last fall by the New York Times, the Campaign Media Analysis Group and National Media which showed that in the most recent midterm elections, Republicans turned to football, "NCIS," "Criminal Minds" and other crime shows, while Democrats focused on sitcoms like "30 Rock" and "Two and a Half Men" (read into the latter what you will), in addition to relationship dramas like "Brothers and Sisters.
According to figures compiled by the Campaign Media Analysis Group
, the region's television outlets alone took in $21,619,964 in the 2000 elections.
According to the Campaign Media Analysis Group
(CMAG), Whitman has, since June, run 32,000 TV ads across the state at a cost of $21 million.
Campaign Media Analysis Group
, which tracks political ads, reports that spending on local TV spots for candidates is up more than three times the amount tallied in the 2002 midterm elections at the same point.