The Campaign Media Analysis Group
estimates that $995.5 million was spent to air nearly 1.5 million political spots just in the top 100 media markets in the country.
Spending on broadcast and cable outlets hit $3.88 billion last year, with the lion's share going to broadcast, according to Kantar Media's Campaign Media Analysis Group
Nevertheless, according to estimates compiled by the Campaign Media Analysis Group
(CMAG) and published by the Alliance for Better Campaigns, the St.
"We are in the era of the permanent campaign," says Elizabeth Wilner, vice president for strategic initiatives at the Campaign Media Analysis Group
, the Kantar Media unit that tracks election spending.
According to figures compiled by the Campaign Media Analysis Group
, the region's television outlets alone took in $21,619,964 in the 2000 elections.
Some of her findings were borne out in another pre-election study last fall by the New York Times, the Campaign Media Analysis Group
and National Media which showed that in the most recent midterm elections, Republicans turned to football, "NCIS," "Criminal Minds" and other crime shows, while Democrats focused on sitcoms like "30 Rock" and "Two and a Half Men" (read into the latter what you will), in addition to relationship dramas like "Brothers and Sisters."
According to the Campaign Media Analysis Group
(CMAG), Whitman has, since June, run 32,000 TV ads across the state at a cost of $21 million.