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References in periodicals archive ?
Dove[R] Campaign for Real Beauty.
Dove[R] Campaign for Real Beauty. Mission/campaign-for-real-beauty.aspx
It is well over a decade since Dove launched its "Campaign for real beauty", yet it remains the marketing moment most associated with body positivity.
Friedman is founder, chairman and CEO of social customer experience company Live World, and during his career has overseen hundreds of social media programs including Apples industry wide social network, AppleLink; MINI Cooper's Members Lounge; Unilevers Dove Campaign For Real Beauty; HBOs original show character-driven website community; Sprint/Unilever's In The Motherhood; the American Express Members Project; and Walmart's social media programs.
For example, the "Campaign for Real Beauty," promoting Dove-branded products, used "real women" to start and sustain a conversation about the definition of beauty around the world.
Raleigh, NC, October 15, 2015 --( Essential Edge 2015 speakers include Toronto-based art director, Nadine Prada, known for her work on the Dove Campaign for Real Beauty; Marissa Boisvert, Integrative Health Coach and founder of WANA (Where Awareness Nourishes Artistry); and Charles Gupton, photographer and the brain behind "The Creator's Journey" podcast.
For example, Dove, with their Campaign for Real Beauty: They use people who are real.
Both their Campaign for Real Beauty and Movement for Self-Esteem (launched in 2004/2010, respectively) purportedly serve to inspire female confidence about natural, "Real" beauty, and alter standards of beauty to function as confidence building tools rather than sources of anxiety ("The Dove Campaign for Real Beauty," 2015).
Branding Real" Social Change In Dove's Campaign For Real Beauty. (2012).
According to the Dove Campaign for Real Beauty global study, more than 90 percent of girls ages 15 to 17 would change at least one of their physical attributes, with weight ranking as the highest priority.
A survey by the Dove Campaign for Real Beauty two years ago found that 75 percent of teenage girls felt "depressed, guilty and shameful after spending just three minutes leafing through a fashion magazine."
An in-depth look at Dove's "Campaign for Real Beauty" reveals the messaging that women can be beautiful at any size but only if their bodies are firm, controlled, and not deviant in any way.
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