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References in periodicals archive ?
'Carling Black Label has a special place in the hearts of South African beer drinkers, and awards like this reaffirm that not only is it an international award-winning beer, it is also loved for its refreshing taste,' says Andrea Quaye, vice president Marketing, SAB and AB InBev Africa.
The attempt to get inside the mind of their customer base and empathise with them was direct: "Carling Black Label noticed that the [football] fans were getting more and more frustrated with coaches coming from foreign countries like Brazil and Serbia and they weren't connected with the local flavour of South African soccer," explains the narrator in a YouTube video about the advert uploaded by communications firm Ogilvy & Mather, which was instrumental in developing the campaign.
It's not easy to convey permanence, history and tradition alongside a message that the current operation is modern and competitive - the royal family, the Who and Carling Black Label have been failing that one for decades despite abundant resources - but Kingsclere has pulled it off.
The guys at Mersey TV, as it then was, spotted me in an ad for Carling Black Label and asked me to send them my details.
Presumably Mabel is the barmaid pictured handing out bottles of Carling Black Label British Lager Beer.
- Budweiser All because the lady loves Milk Tray - Cadbury's Milk Tray I bet he drinks Carling Black Label - Carling Black Label Probably the best lager in the world - Carlsberg
Agent Provocateur beat off competition from the likes of the Guinness 'Surfer' advertisement, Diet Coke's 'Break' and Carling Black Label's 'Dambusters' to take the title.
Other ads for Carling Black Label, Castlemaine, and Heineken also made the top 10.
She said they were sitting in the front of the refuse truck sharing a can of Carling Black Label.
But before I could order my all-day breakfast and pint of Carling Black Label, sunstroke set in.
An image of a bar of Fruit and Nut washed down with a pint of Carling Black Label for instance seems like a taste test made in hell.
London-based SABMiller, which began as South African Breweries before becoming the world's second-largest brewer, controls 98 percent of South Africa's domestic beer market through Castle, Carling Black Label and other brands.