The Chilean Fresh Fruit Association
will be showcasing all the major commodities available from Chile, including grapes, stone fruit, blueberries, citrus, cherries and kiwifruit.
In 2014, the Chilean Fresh Fruit Association
introduced a promotion called The Great Grape Giveaway.
"'Fresh' as a term is used on menus with fruit types at over 80 percent of restaurants, which implies quality for all fruit types," explains Susan Hughes, who works in foodservice marketing for the San Carlos, Calif.-based Chilean Fresh Fruit Association
, the marketing organization for fresh Chilean fruit in North America.
"North American retailers continue to focus on health and wellness, and the Chilean Fresh Fruit Association
supports this with the development of convenient, healthy recipes and usage ideas, as well as ongoing communication with retail dietitians," says Karen Brux, managing director for CFFA.
"It looks as though Chile will set another record for exports," says Tom Tjerandsen, managing director North America of the Chilean Fresh Fruit Association
in Sonoma, Calif.
"Retailers are discovering they can have a berry patch year-round--a very profitable area of the store--and be confident they are going to have the fruit to support it," says Tom Tjerandsen, managing director-North America, Chilean Fresh Fruit Association
, the marketing arm for Chilean fruit imports, based in Sonoma, Calif.
Take the Chilean Fresh Fruit Association
, which recently "undertook a massive branding exploration for a logo, format and design for all of the produce from Chile," notes Tom Tjerandsen, the Sonoma, Calif.-based association's managing director for North America.
Chilean Fresh Fruit Association
has continued to see rapid growth in specific produce categories.
"We have more than 100 million boxes of fruit that come north," says Tom Tjerandsen, managing director of the Chilean Fresh Fruit Association
, based in Sonoma, Calif "More than 50,000 Ions of blueberries are scheduled to come to the U.S.
According to officials at the Chilean Fresh Fruit Association
, the U.S.
"Retailers are constantly seeking ways to build more profit and what better way to do that than through increasing sales in the produce department," says Tom Tjerandsen, managing director of the Chilean Fresh Fruit Association
, based in Sonoma, Calif.
markets on both coasts, the Chilean Fresh Fruit Association
(CFFA) is rolling out a media campaign to build consumer awareness for its newest addition to the summer citrus lineup.