I perform a choice-based conjoint analysis
to identify the decision functions from the previous section ([[??].sup.s] and [[??].sup.p]).
The study used choice-based conjoint analysis
and a market simulation to analyse customer preferences for Islamic and conventional investment, savings and car finance products offered by Islamic and conventional banks.
A cross-validity comparison of rating-based and choice-based conjoint analysis
The customer-value drivers are analyzed by applying choice-based conjoint analysis and evaluated according to customer segments.
Choice-based conjoint analysis (CBC) is rooted in the works of Theil (1970), McFadden (1974), Louviere and Woodworth (1983), Backhaus et al.
Choice-based conjoint analysis
; models and designs.
An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis
. Sawtooth Software Research Paper Series.
Among the research methods utilized are economic value analysis, case studies, supply chain analysis, financial evaluation, pricing theory, choice-based conjoint analysis
, performance evaluation of information systems, strategic management, behavior theory, information security, and law and economics.
(2000) Technical note: mathematical properties of the optimal product line selection problem using choice-based conjoint analysis
. Management Science, 46, pp.
(1995), "Market segmentation with choice-based conjoint analysis
", Marketing Letters, Vol.
This procedure is known as choice-based conjoint analysis
(Louviere and Woodworth (1983)); it has been shown to yield results comparable to the more common ratings-based conjoint analysis (Elrod, Louviere and Davey (1991)).