CTSB

(redirected from Crash the Super Bowl)
AcronymDefinition
CTSBCrash the Super Bowl (Doritos)
CTSBCritical Task Selection Board
CTSBCommunity Television for the Southern Berkshires (South Lee, MA)
CTSBCatch the Sewing Bug (JoAnn Gagnon book)
CTSBCanada Transportation Safety Board
CTSBCulture, Tourism and Sport Board (Local Government Association; London, UK)
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References in periodicals archive ?
He has led award-winning campaigns and product launches for brands like Marlboro Lights, Levi's 501 campaign, Kodak EasyShare-One Camera Global, and Doritos Crash the Super Bowl.
But while "Crash the Super Bowl" merely invited entrants to submit a video and "make it awesome," Bold 50 will direct fans onto stunt territory, effectively pushing the envelope on an existing formula.
Doritos' user-inspired Crash the Super Bowl contest, now in its eighth year, was new and surprising exactly once.
Frito-Lay will continue its relationship with the League, delivering 360A[degrees] consumer and shopper activation engagement that promotes game-watching occasions like "Crash The Super Bowl".
Keynote speakers at this year's conference include PepsiCo's (NYSE:PEP) crowdsourcing visionary Shiv Singh who steered the hugely successful 'Crash the Super Bowl' campaign.
One of the most prominent - and popular - campaigns for the past four years has been Frito-Lay's "Crash the Super Bowl" ad contest, which gives consumers a chance to create TV commercials that, if selected, could rake in a cool $1 million.
She won the Doritos Crash the Super Bowl Contest in 2007; her video for the song "Message From Your Heart" exposed her to 97 million NFL fans.
Rather than enlisting an agency to create an ad for the Super Bowl, Doritos in January marked the third year of its Crash the Super Bowl contest.
Under his leadership, the division launched the groundbreaking "Crash the Super Bowl" consumer promotion for Doritos, which engaged consumers in creating their own television commercials for broadcast during the Super Bowl.
Frito-Lay North America, the Plano, Texas-based convenient foods business unit of Purchase, N.Y.-based PepsiCo, is promoting the Doritos brand with its "Crash the Super Bowl" campaign.
2007 Doritos launches "Crash the Super Bowl," showing that user-generated content can be just as slick as what the pros do.
One of the most prominent -- and popular -- campaigns for the past four years has been Frito-Lay's "Crash the Super Bowl" ad contest, which gives consumers a chance to create TV commercials that, if selected, could rake in a cool $1 million.