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CBBECustomer-Based Brand Equity
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To study the direct impact of corporate social responsibility on customer-based brand equity.
Chekalina et al (2016) proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value in use, and value for money.
Developing and validating measures of facets of customer-based brand equity. Journal of Business Research, v.
Building customer-based brand equity. Marketing management.
Trust can also serve as a foundation for consumers' brand loyalty (Aaker, 1996) and customer-based brand equity (Lassar et al., 1995).
(1993), Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, Vol.
This is a quantitative study in which data has been collected through an adapted questionnaire from the dissertation" A multidimensional customer-based brand equity and its application to religious events: The case of Mazu by Hsing-Hui Lin" in this study, back to back translation of English in to Urdu with the help of three experts to ensure linguistic equivalence.
Marketing mix, Brand experience, Customer-based brand equity, Brand attitude, Brand credibility.
Conceptualizing, Measuring, Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
Keller (1993) introduced the concept of customer-based brand equity (CBBE), suggesting that the power of a brand lies in what resides in customer's mind.
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