They approached customers at random, asked them to participate in a DCFM-approved survey, screened for consumers over 18 years, obtained informed consent, and distributed a $1 DCFM coupon.
Visitors to the DCFM are not "average" food shoppers.
(2010), DCFM visitors are also more likely to be white than the average U.S.
Another distinguishing characteristic of DCFM visitors is consumer-supported agriculture (CSA) membership.
Contrary to the perceptions of vendors that few people buy things at the market, 95.1% of participants surveyed bought food at the DCFM. Those who made purchases spent $28.46 during their visit.
This is related to significant income differences by age of DCFM attendees.
In general, shoppers assume that DCFM products are certified organic, although only 10% of the produce vendors are certified.
On average, visitors to the DCFM shop in groups of 2-3 people.
Data Center Facility Management (DCFM) includes management of the core building systems that provide power, cooling and secure access to the IT environment.
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