Our three-circle DDSN
model has been around since 2004 when we first published a report defining this model as "21st Century Supply on Demand." The supply and demand circles capture the most basic principles of the supply chain discipline by linking "plan, source, make, deliver" with "attract, sell, service".
Through theoretical development corroborated by recent field tests, this DDSN
concept has also been shown to attain both improved effectiveness (Ao) and, as total asset visibility (TAV) and intransit visibility (ITV) IT-based technologies are incorporated, increasingly better efficiency.
A successful DDSN
framework connects work processes to increase the speed, quality, and profitability of everything from order management to new-product launches.
The process was identical to previous years: Panelists were taken through a four-page system to get to their final selection of leaders that came closest to the DDSN
ideal as defined in AMR Research Reports and repeated in the instructions on the voting website for the convenience of the voters.
A: It's been the emergence of what AMR Research calls the Demand Driven Supply Network, or DDSN
. Procter & Gamble, a great supply chain player, introduced the concept of the consumer-driven supply network.
The opinion component of the ranking, comprising 40% of the total score, is designed to provide a forward-looking view and to reflect the progress companies are making as they move toward the idealized DDSN
Ultimately, what we're seeking is a "demand-driven supply chain." AMR Research has defined DDSN
as "a system of coordinated technologies and processes that senses and reacts to real-time demand signals across a network of customers, suppliers and employees." (1) A key to this concept is the generation of a high quality, credible demand signal that can be shared across supply chain partners, preferably in real time.
For the past few years, AMR's supply chain research has been centered on the concept of the "demand-driven supply network" or DDSN
. The DDSN
is composed of three interlocking elements: demand management, supply management, and product management.
In 2003, AMR Research introduced the concept of the demand-driven supply network (DDSN
), a system of technologies and business processes that senses and responds to a real time demand signal that is broadcast across a network of customers, suppliers, and employees.
A demand-driven supply network (DDSN
) essentially merges the principles of lean and adaptive SCM.
Companies serious about improving their new-product launch capabilities will find a useful guide in the demand-driven sup ply networks (DDSN
) framework developed by AMR Research.