DELUGDeutsche Linux User Group
DELUGDeVry Linux Users Group (Phoenix, AZ)
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You have to personalize the advertising approach to what this animal lover is doing online during any given moment, not just when [he or she is] on the Animal Planet Web site," Delug explains.
"It shows intent, which is the most important element for advertisers," Delug says.
Barring privacy concerns, critics of retargeting specifically say that more needs to be done about what Delug calls the shoes-that-follow-you-around-the-Internet phenomenon.
It's still a work in progress, and one of the biggest challenges that personalization faces," Delug says.