DEMXDigital Entertainment and Media Excellence (Billboard Digital Entertainment Conference award)
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They would log on to the DEMX web site and consider BPA's bid price.
The customers then evaluate their various demand reduction options, calculate their potential savings, and notify BPA whether or not and to what extent they will participate, all via the DEMX platform.
Administered by the Transmission Business Line group within BPA, DEMX will first be deployed in the Olympic Peninsula of Washington state, an environmentally sensitive area with increasing demand for electricity and limited transmission capacity.