Every year since it launched the Dubai Shopping Festival (DSF) in 1996, DEPE
has been successfully pushing the bar higher in terms of the variety and quality of offerings with the aim of providing unforgettable experiences for people of all age groups and from all corners of the globe.
officials said that there has been a jump in the number of tourists from Oman to Dubai recently, with 213,996 Omanis visiting Dubai in the first nine months of 2012 - a 34 per cent increase over 2011.
This year's theme for the event is 'Dubai at its best' and it would offer a bit of extra to visitors this time, said Ibrahim Saleh, Festivals co-ordinator general at the DEPE
This is one of the ways we are rejuvenating the brands because we realise that the city is rapidly changing and we need to change the DSS and DSF brands with it," says Laila Suhail, chief executive of DEPE
Western blot analysis shows that both DEP and DEPE
induced iNOS expression in AMs, with levels 12- and 6-fold above the control, respectively (data not shown).
In Modhesh World, the indoor edutainment theme park operated by DEPE
, visitor numbers reached a high of 150,000 during the first half, and the final result is expected to be bigger.
Saeed Al Falasi, Director of Strategic Alliances, DEPE
, praised Al Marri for his dedication and contribution to the success of the DSS.
will also be highlighting its upcoming Dubai events, including the highly popular Dubai Summer Surprises 2011 (DSS), and Modhesh World, one of the largest covered edutainment theme parks in the region, in addition to Ramadan festivities and 'Eid in Dubai' -- Eid Al Fitr 2011.
Our partnering government entities and consumer brands support the theme park not only by adding to the entertainment offerings, but also by giving visitors additional incentives to visit Modhesh World," Suhaila Ghubash, Director at Events and Festivals Marketing Services, DEPE
Meanwhile, Ibrahim Saleh, Festival's Coordinator General and Deputy CEO of DEPE
said the total budget for the festivities, including the Dubai Shopping Festival, is Dh200 million.
A jury composed of top DEPE
officials, LCF representatives and UAE's top fashion designer, Amal Murad, will choose the best design along with public votes.
Laila Suhail, CEO of DEPE
, said: "Over the last 14 years, DSS has played a central role in establishing Dubai as a leading family destination, creating reasons to visit and shop in the city during the summer months.