DESIIData Editing System for Instructional Information (University of California, Davis)
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Allen, Machleit, and * Emotions evoked by No other variables Marine (1988) advertising were * ER is multidimensional Verbal: Typology rated on DESII and can be captured by based on Izard's (adjectives) and the primary emotions DES-scale (1977) DESIII (phrases) in derived from Izard.