DJLMGDow Jones Local Media Group (Middletown, NY)
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Atex Advertising features the OneView platform, which gives DJLMG Web-based tools to build role-relevant user experiences that combine information from the advertising and analytics engine with third-party CRM tools like Salesforce.
Molly Evans, Senior VP/Advertising and Marketing for DJLMG, said, "The Atex product supports the initiatives we have had in place to create a world class sales operation in these changing times.
The Atex Advertising system also features Atex Ad Server Integration (ASI) which will allow DJLMG to synchronize information from Atex Advertising with its ad serving engine, Open AdStream.