The price includes a minority investment by DLKW's current senior executives led by chairman Greg Delaney and joint chief executives Tom Knox and Richard Warren, who will retain their positions with the company.
Interpublic will combine DLKW with Lowe London under the brand DLKW Lowe.
US advertising and marketing group Interpublic (NYSE:IPG) said it had agreed to buy UK advertising agency Delaney Lund Knox Warren (DLKW
) from Creston (LON:CRE) for some USD40m (EUR32.4m) in cash.
Morrisons' Christmas ad, created by DLKW
Lowe, dramatises a mother's hard work creating Christmas for her family.The campaign spans brand advertising and an interactive digital app on Facebook.
Halfords has unveiled sponsorship idents for the UK's male-focused Dave TV channel by DLKW
Lowe, promoting its "We Fit" in-store service.
As part of its Tour de France sponsorship, Halfords is airing idents devised by DLKW
Lowe and featuring the amateur cyclist Dan Francis.
Charlie Snow director of strategy, DLKW
Lowe, on the need to fight complacency and take more creative risks
Charlie Snow, director of strategy, DLKW
Lowe; convenor of judges, 2011 IPA Effectiveness Awards
Lowe has created its first ad campaign for Digital UK since winning the business earlier this year.