DMANFDirect Marketing Association Nonprofit Federation
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Caption: Eliza Slone accepting the 2017 DMANF Rising Leader award.
Attorney General Kamala Harris and Assemblywoman Jacqui Irwin (D-Sherman Oaks) together unveiled the legislation in the spring but DMANF and other nonprofits lobbied for amendments.
Reporting provisions in the original bill would have imposed thousands of dollars on nonprofits through the cost of compliance for a new disclosure, according to DMANF. New language will provide "clear direction to fundraising counsel for charitable purposes and clear and important distinction of the roles of commercial fundraising for charitable purposes."
the Giving USA report had charitable giving down by $6.4 billion last year," noted Christopher Quinn, executive director of the DMANF. "Even though giving is down, charities continue to see requests for their services rise.
There are many reasons the do-not-mail bills are not likely to pass, said Geoffrey Peters, president of Creative Direct Response in Bowie, Md., and a member on the DMANF Advisory Council.
Malthouse, who teaches integrated marketing communications at The Medill School, Northwestern University, conducted the study using data provided by three national nonprofit organizations that are DMANF members.
"The purpose of the study is we want to estimate the true value of the marketing solicitation," Malthouse said during a presentation of the study's findings at the DMANF conference, held at the Waldorf=Astoria Hotel.
"Our Advisory Council provides guidance and direction for the organization for the benefit of the nonprofit organizations nationally that count on direct response fundraising," said DMANF Executive Director Senny Boone.
Bush addressed attendees at Direct Marketing Association Nonprofit Federation (DMANF) 2005 Washington Nonprofit Conference at The Capitol Hilton, telling them that the world is watching the nation's humanitarian acts.