DQOADairy Queen Operators' Association (est. 1971)
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IDQ has rejected the claims made against it and, according to the DQOA, has also rejected a request by the franchisee organization that the matter be submitted to arbitration.
In essence, the DQOA on behalf of its members asks the court to define the rights of the Dairy Queen franchisees with regard to the new corporate undertakings, policies and pronouncements that threaten to erode the existing value of Dairy Queen franchisees' business pursuant to their franchise agreements.
Buffett, currently being feted for pledging to give 85% of his $42 billion fortune to charity, was accused by the DQOA of "practices in regard to the Dairy Queen franchisees [that] have provided only destruction for the brand name and franchisees' profitability," despite his professed love for "the mom and pop entrepreneurs who make up the Dairy Queen system."