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Ms Oldham is a previous managing director of the Local Radio Company and a founding director of the Digital Radio Development Bureau (DRDB).
The DRDB has chosen to highlight Traffic Radio because of the station's success during the recent period of severe weather.
"There probably won't be any radios in shops by Christmas," says Mike Spencer from DRDB. "About half a million digital radios will be on sale but with so many people looking to buy them, there might not be enough to go round."
Mandy Green, of the DRDB, said, 'We are absolutely delighted it has taken this step and we hope others follow suit.
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