With the departure of previous DTTAG president Iain Andrew; Majid Al Mulla has stepped into his shoes on a renewed mission to galvanise the trade.
Al Mulla admits there's another reason he wants the top brass of travel companies to get behind DTTAG - and that's influence.
Bringing the owners on board will give more value to DTTAG as an association.
His next project is to get government bodies - including the Dubai Civil Aviation, DTCM, and Ministry of Economy -involved in with DTTAG in a bid to regulate the industry.
We need to bring them in line with us and get their buy-in to be part of DTTAG, sitting in at a higher level.
It's an initiative DTTAG has been tirelessly pushing through its free courses for members; and it's something Al Mulla says he will staunchly continue to support.