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To increase DTTAG's membership and offerings to its trade partners.
Samir Andraos who leads the business has over 30 years of local industry experience, and is a member and leader of several market steering groups in Dubai - currently acting as vice president of the Dubai Travel and Tour Agents Group (DTTAG).
It is ISO 9001:2008 accredited, and a member of American Society of Travel Agents (ASTA), DTTAG and the Travel and Tourism Agencies Council - Abu Dhabi (ATTAC) and IATA.
But why has DTTAG struggled so hard to unite the travel agents of Dubai?
With the departure of previous DTTAG president Iain Andrew; Majid Al Mulla has stepped into his shoes on a renewed mission to galvanise the trade.
Al Mulla admits there's another reason he wants the top brass of travel companies to get behind DTTAG - and that's influence.
"Bringing the owners on board will give more value to DTTAG as an association.
His next project is to get government bodies - including the Dubai Civil Aviation, DTCM, and Ministry of Economy -involved in with DTTAG in a bid to regulate the industry.
We need to bring them in line with us and get their buy-in to be part of DTTAG, sitting in at a higher level."
It's an initiative DTTAG has been tirelessly pushing through its free courses for members; and it's something Al Mulla says he will staunchly continue to support.
"What I foresee for DTTAG is that it should be a community of travel agents.
DTTAG currently has around 65 members among the travel agency community in Dubai.
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