They are currently subletting (in violation of market rules) booth space at DVFM to help reduce some of this burden.
Sitting outside their trailer in a makeshift patio comprised entirely of the goods they intend to sell at DVFM, Jack and Judy Arem welcome prospective buyers into what seems for all the world to be an outdoor living room.
The Arems are almost always able to "double their price" (i.e., charge twice as much as they paid for an item), although they believe 40 percent to be the standard markup for antiques at DVFM. They invest much of their time refurbishing pieces, which increases the value of the goods enormously.
At least one dealer at DVFM has successfully targeted a youthful market.
He sells at DVFM until he grows "bored," or "around hunting and fishing trips." He is passionate about his craft, and is blessed with the gift of gab.
Freedom from direct supervision, the exercise of individual initiative and celebration of autonomy, and the willing acceptance of personal culpability are evident among the dealers at DVFM. Transience may be highly valued or sorely lamented, but it conspires to produce a communitas among dealers (Belk, Sherry, and Wallendorf 1988, Gmelch 1977) that they believe is largely absent or undercultivated (and certainly underinvestigated by researchers) in the formal sector.
Activities unfolding at DVFM exhibit a ceremonial character.
For some, this "haggling" is the event that makes their sojourn at DVFM worthwhile (Sherry 1990).
For example, an excerpt from a cooperative newsletter, published jointly by DVFM management and a local radio station, is suggestive of the leeway consumers may be able to forge:
Dealers from factory-outlet stores post signs (as do many dealers, in direct violation of DVFM statutes, the breach being as common as the observance) offering deeper discounts on already discounted merchandise.
Printed pleas for "neon clocks," "signs," "old beer advertising," and a host of other merchandise have grown increasingly common at DVFM. All such passive engagement alerts potential exchange partners to the possibility of a bargaining encounter.
Although market pitching (Pinch and Clark 1986; Sherry 1988) is not as prevalent and stylized a form of discourse at DVFM as it is at other markets, many dealers engage prospective consumers with a range of verbal challenges.