Prior to joining The Hershey Company in 2003, Bilbrey served as executive vice president, Sales at Mission Foods and as president and chief executive officer at Danone Waters of North America
. Before that, he served in positions of increasing responsibility in the US and internationally during his 22 years at The Procter & Gamble Company.
"And we have incredibly good coverage in those first two tiers, but we haven't in all these years had a premium entry to compete with the Smartwater, Fijis and Evians of the world," he added, referring to the Glaceau, Fiji Water Company and Danone Waters of North America
Before joining Mission Foods, he was president and chief executive officer, Danone Waters of North America
, Inc., a division of Groupe Danone, Paris, France.
is still in its infancy, says Conrad Smits, s.v.p., marketing, at Danone Waters of North America
, the Pasadena, Calif.-based producer of the Dannon and Evian brands.