E-MEE-Mail Me
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Broadline retailer Sears, Roebuck and Co, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), announced on Tuesday (7 August) the introduction of E-Me shopping, a new virtual, back-to school shopping experience for tweens, launched in partnership with myvirtualmodel.com and meez.com.
Sears said that after creating a personalised E-Me, or avatar, a site visitor can dress it in a wide choice of Sears apparel and shoes and save the selections in his or her virtual closet.
The sitealso includes an E-Me Fashion Show, where children can submit their E-Me outfits to be rated by other site users, along with various interactive backdrops allowing E-Mes to dance and flip burgers.