E-MPSE-Mail Preference Service
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Beyond that, The DMA seems to be sticking to its strategy of focusing on opt-out lists, touting its new e-MPS Service as the latest in the fight against consumers' complaints of unwanted mail.
The Direct Marketing Association's e-Mail Preference Service (e-MPS) finally has an official launch date: Jan.
DMA members and other legitimate marketers will then use the list to suppress e-MPS consumers from their own lists.