Overall ranking for each ECOL was determined by deducting negative item five frequencies from positive item six frequencies.
There were two features reflecting the intentional ECOL (i.e.
FIGURE 6: Responses to item seven showing the elements that dominate respondents' views of literacy Key elements of SBC SST PST each ECOL n = 42 n = 40 n = 44 Employability 0 0 0 Functional ECOL Achievement of comparable standards 0 2 0 Normative ECOL (5) Comprehension and spelling 2 0 1 Technocratic ECOL (4.3) (2.3) Self-expression 3 0 7 Progressive ECOL (6.5) (15.9) Critical thinking 0 9 7 Intentional ECOL (22) (17) Communication 28 26 29 Intentional ECOL (67) (65) (66) Knowledge 13 3 0 Classical ECOL (28.3) (7.5)
About 7 per cent chose knowledge and 5 per cent chose the normative ECOL's achievement of acceptable standards.
The tendency for the business people to support the classical ECOL more than either of the teacher groups persisted in item four; the second most popular profile among the business community, with 29 per cent of their support, was that reflecting the classical ECOL while about 24 per cent of both teacher groups selected the progressive profile.
In a departure from their usual aversion to the technocratic ECOL, 11 per cent of the primary teachers considered comprehension and spelling to be most important in contemporary Australia.
* an exact matching when exactly the same ECOL was chosen in both items;
* a mismatch when the responses to both items came from different ECOL blocks.
Another issue that emerged in items seven and eight was how frequently the three groups selected the intentional ECOL's dual options of communication and critical thinking.
Around two-thirds of all three groups chose the intentional ECOL's option of effective and diverse communication.
Business people consistently leant towards the classical ECOL, primary teachers towards the intentional ECOL, and secondary teachers fell somewhere between the two.
Even if they knew a lot about critical literacy, they may still have preferred the classical ECOL. Regardless of whether business people's views are born of ignorance or of arrogance, it will be necessary to persuade them to think otherwise if critically reflective forms of literacy are to take hold.