This forms the basis of what McMillon said he and Jet.com cofounder Marc Lore, who is now head of Walmart e-commerce, are calling EDLP
and convenience-oriented retailers such as Walmart, Amazon and dollar retailers continue to improve their health care services, widen their grocery area and expand store locations, Walgreens could grow more susceptible to fill-in cross-shopping at these retailers.
In other words, EDLP
is Wal-Mart's DNA and it better be the same for vendors.
Grocers' defense moves included trying special end caps, selling a few top-moving HBA items at a loss to recapture business and, in Publix's case, moving to EDLP
in health and beauty.
Samaha, who was appointed CEO last September, is convinced that EDLP
is the answer.
Clearly, adherence to EDLP
has helped Aldi flourish during the recession.
Tickers featured: ADM, BG, CAG, CPB, EDLP
, GIS, GKIS, HNZ, HSY, K, KFT, MCD, PPC, SFD, SLE, TSN, WMT.
Even though many supermarkets have been moving from High/Low pricing to EDLP
or EveryDayLowPricing, shoppers tell us that everyday low pricing is the reason they go to Wal-Mart, Target, or club stores.
In recent years, some consumer products' firms have made attempts to replace or sharply reduce the use of sales promotion, including coupons and sales, with everyday low prices (EDLP
Harris believes the growing financial and accounting difficulties in dealing with conventional trade deals may have been among factors that prompted Rochester, N.Y.-based supermarket Wegmans to adopt an EDLP
strategy in 2002.
(every day low price) shoppers drive further and shop less often, but they buy more on each visit.