ELFCUEli Lilly Federal Credit Union (Indianapolis, IN)
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"But the numbers were a good thing because they allowed us to be pretty choosy in our selections," Thornburg said, adding that if a candidate in the meeting made comments about looking forward to how many big deals they could do and how much money they could make, ELFCU generally didn't keep going with that person.
Hiring originators who are already known in the real estate community and who know real estate agents is an efficient way of introducing ELFCU to groups of professionals who have never used the credit union, Thornburg explained.
* ELFCU sees its mortgage volume drop as mortgage refinance dries up.
"We are doing business with less than 3% of our membership, yet we are 40% as large as ELFCU by assets," Snively said.
Like ELFCU, the $1.8 billion CommunityAmerica Credit Union in Lenexa, Kan., said awareness is a continual challenge.
Snively said ELFCU's investment service program's success comes from several factors, first among them a staff of six financial advisers and two registered sales assistants that include Bruce Evans, the program's first financial adviser who has served members for 17 years.