EMOHAEast Midlands Oral History Archive
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Using a book-length case study of motorbikes in India, this work introduces 'emoha,' a new emotion-centered product design framework that takes into account the customer's emotional attachment to the product.
There are many regional and local oral history societies and excellent examples of just how such developments can contribute to historical interpretation are beginning to emerge, as for example, from the East Midlands Oral History Archive (EMOHA).