ENCAMSEnvironmental Campaigns
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Encams also gives Quality Coast Awards to the best beaches in the country which are well managed but do not reach Blue Flag standards for water quality.
He said: "Encams turns up unannounced to monitor cleanliness levels in the city centre and on three separate occasions Coventry has scored 97 per cent cleanliness.
Alan Woods, chief executive of Encams, said: "British people are increasingly attracted to Blue Flag beaches because they offer cleaner sand and water and better facilities.
That is why CPRE is launching Stop the Drop, to make the countryside what it was almost everywhere until very recently, and what most of us still want it to be - a place of cherished beauty and sometimes utter perfection.' The worsening nature of the litter problem is highlighted by the recent annual survey of local authorities by the Government's own litter watchdog, Encams.
In the year since the team was set up they've been presented with a silver eco award, the second of the three awards in the scheme run by environmental charity Encams.
The awards are part of Eco-Schools, a programme run by environmental charity Encams.
Blue Flag for beach and water quality from ENCAMS which was formerly the Tidy Britain group.
Environmental charity Encams, which runs the awards, said the state of the country's beaches had improved dramatically since Britain entered the awards scheme in 1987, when just a dozen passed.
Environmental charity Encams said that, by visiting Blue Flag beaches, holidaymakers would help build on the renaissance of Britain's coastline and protect local jobs.
The call comes as 120 beaches were awarded Blue Flags by environmental charity Encams for clean sands, pollution-free water, health and safety provision and disabled access.
It's backed by the Chewing Gum Action Group which was created in October last year, and involves bodies such as gum manufacturers - including the biggest producer, Wrigleys - local councils, government departments and ENCAMS, formerly the Keep Britain Tidy campaign.
Rest Bay in Porthcawl is one of 109 resorts around the coastline of Wales, including Southerndown and Whitmore Bay, which has been awarded a Seaside Yellow Flag by surveyors Encams.