Elaborating new initiatives, he said the "Naturally Made in Italy" training and the "Made in Italy" advertising campaigns are only some of the activities the ENIT is implementing to promote Italy in the UAE and the Gulf region.
This is the feeling I have had when talking with the major players in the sector during international trade fairs -- from the WTM in London to ITB in Berlin -- which we have attended together with the ENIT network.
And ENIT is also looking to boost new destinations across the country.
ENIT is committed to exploring new ways to integrate the sea areas, mountains, spas, lakes and art and through the encouragement of equestrian tourism, visitors will be able to explore the territory on horseback, while cycling tourism promotions will help to identify the major tourist routes and hiking trails.
A dramatic change in the MICU staff performing the role of ENIT
responder has become evident in their drive to seek baccalaureate education and certification.
As part of this promotional activity, from the 16th of December, ENIT
will be carrying out a four weeks advertisement campaign named "Italia Much More'' in three of the most important multiplexes in Dubai; Dubai Mall, Mall of the Emirates and Marina Mall, with the aim of stimulating the Italian tourism demand amongst the Emirati audience as well as fostering and enhancing the outbound tourism to Italy.
With the restyling of the logo, after 20 years from the previous one, ENIT
presents a fully renewed image, as innovative as the promotion strategies implemented in the year 2010.