ERDEMExposure Related Dose Estimating Model (biomonitoring system)
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The ERDEM brand's latest offerings of romantic silhouettes and seasonal flowery prints will be featured at the retailer from November 2.
Both collaborators are keeping tight-lipped about the new line, however, the designer did reveal that ERDEM X H&M is somewhat inspired by Bruce Weber's video for the Pet Shop Boys song Being Boring that he has always loved.
4 ERDEM The front row: Erdem superfan Alexa Chung, actress Jenna Coleman and Brit model Erin O'Connor.