ESMQKalmar (airport code; Sweden)
ESMQEuropean Sport Management Quarterly
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References in periodicals archive ?
This trend is noticeable within the fields of sport management and marketing, exemplified by four mainstream journals in the field: Sport Marketing Quarterly (SMQ), Journal of Sport Management (JSM), Sport Management Review (SMR), and European Sport Management Quarterly (ESMQ) (Shilbury, 2012).
With specific reference to the aforementioned sport management publications (SMQ, JSM, SMR, and ESMQ), over 60% of the articles that used online data collection selected sport and event consumers (e.g., sport fans, sport event participants) as their target population.