Seray Sayinatac, TNS Superpanel Silja Schiller, TNS ETCD
Penetration figures from Taylor Nelson Sofres ETCD
reveal widely varying consumer behavior in the Big 5 markets when it comes to product categories.
The figures vary even more widely when it comes to product penetration, according to Taylor Nelson Sofres ETCD
This is backed up by penetration figures from Taylor Nelson Sofres ETCD
One in three women in the Big 5 countries (France, Germany, Italy, Spain and the UK) use a styling product on a regular weekly basis, according to Taylor Nelson Sofres' ETCD
, and one in five men use at least one too.
9 Source: Taylor Nelson Sofres ETCD
Color Cosmetics Market Size in Western Europe ($ sales in millions) Category 2001 % 00/01 % 97/01 Facial makeup 1,798.
On average, 60% of women in France, Germany, Italy, Spain and the UK wore a fragrance at least once a week in 2001, according to Taylor Nelson Sofres ETCD