EUFORAEuropean Forum of Radiologists
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Eufora - People and planet-friendly products It may sound a cliche, but no matter how beautiful the packaging, it is what's inside the bottle that really counts.
He and his wife, Beth, founded Eufora more than two decades ago with the mission of serving independent salons.
According to Grundy, Eufora recognized that curly hair (especially ethnic hair) would benefit from a hybrid cleaning approach like a cleansing cream, "however, we also knew the long-term limitations of current cleansing conditioners and wanted to improve upon the formulations, so that curly girls could embrace a cleansing conditioner as their primary shampoo."
Eufora also felt this was a good way to bring in new technology to this type of segment by adding plant extracts with high levels of saponins (desert date/soap berry, baby's breath and shikakai) that help to cleanse the hair without the need of traditional surfactants, leaving the hair hydrated without buildup.
"Safety is very important to today's consumers," noted James Grundy, R&D director, Eufora, Carlsbad, CA.
Eufora International also welcomed Jessica Giummule as business development manager.
Hauschka Skin Care 30 Ecolab 91 Envy Medical 49 EPA 28 eSalon 106 Eufora International 65 Euromonitor International 38 Family-to-Family 110 FDA 44 Fresh 108 Garnier 65 Gillette 122 Gletscher Creme 44 Glo Minerals 103 Gojo 91 Gold Jay Z 103 Great Value Naturals 103 Guerlain 44, 108 Head & Shoulders 34 Helen of Troy 108 Henkel 22, 91 Herbalife 30 High Ridge Brands 110 IBM 8 ICMAD 65 Idelle Labs 106 Imogen Matthews Associates 24 Indigo Brands 24 Information Resources Inc.
Beth Bewley, co-founder of hair care brand Eufora International, Vista, CA, sees value as a driver of shampoo and conditioner sales--but notes not in the price.
"In an attempt to achieve beautiful looking locks, women today are assaulting their hair and scalp with more chemical and thermal processes than ever before," said James Grundy, an inhouse chemist for Eufora, Vista, CA.
Hauschka 46, 101 EcoFocus Worldwide 101 Eminence Organics 101 Energizer 127,134 Essence by Cosnova 46 Estee Lauder 57,127 Eufora International 75 Faran Cosmetic 136 Farouk Systems 34 Finish 34 Floyd's 99 75 Fougera Pharmaceuticals 94 Francesca's Collections 34 C laint 101 Gillette 12 c iiow 57 GreatValue 34 H20 Pius 57 Hain Celestial 138 Hair Flairs 134 Hawaiian Tropic 134 Hey Dude Skin Care 57 The Honest Company 34 HSN 137 HydroPeptide 134 Infusium 93 Intelligent Nutrients 101 Inter Parf'ums 127 lafra 34 (RVVatkins 12 Kantar Worldpanel 46 Kao 94 Kirkland Signature 34 Kline & Co.