This year Ministry of Environment and Forests, Ministry of Food Processing Industries are supporting the whole campaign, companies and institutions like Hindustan Tin Works Ltd, United Breweries Ltd, Micro Inks, Tinplate Company of India Ltd, European Metal Packaging (EMPAC), International Packaging Association (IPA), Indian Institute of Packaging, World Packaging Organization, Tinplate Promotion Council, Metal Containers Manufacturers Association, NGO - Chintan and
Exnora are coming up together to urge consumers for using eco-friendly cans.
Students of Chennai's Velammal Vidyalaya tied Rakhis to trees under a unique programme planned by
Exnora International, a city based voluntary forum, and hosted it within the sprawling gardens of the Governor's house.