EXOPExecutive Office of The President
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La propuesta de valor (medida a traves de las variables LIDPROD, EXOP y RECLI) no es un factor discriminante para los clusters obtenidos en funcion de la relacion CGC-GI.
With regard to the strategy option (product leadership: LIDPROD, operational excellence: EXOP, and customer intimacy: RECLI), the sampled companies reveal there is no clear preference (see Table 6) for any of the mentioned options, either in the total sample, or in the furniture sector.
The value proposal (measured using variables LIDPROD, EXOP and RECLI) is not a discriminant factor in the clusters obtained when based upon the relationship CGC-GI.