We regularly exceed an eCPM
above $20 with our Action Bowling iOS title, which has over 30 million downloads.
25% CTR for an advertiser at a $2 CPC, then you've got a campaign that operates at an eCPM
com), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM
for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the platform.
The firm was later restructured into three entities - ECPM
& Associes (a registered audit practice), A.
Kadri, Doctorate thesis ECPM
, Departement Polymeres, Universite Louis Pasteur de Strasbourg, Strasbourg, France (1997).
The optimization and real-time dynamic of RTB inventory and sale has lead to vastly improved eCPMs
for the publisher (with an average of a 100 percent increase in eCPM
) and a significant increase in targeting capabilities and ROI for the advertiser.
Optimization also ensures better eCPM
and overall revenue realization for developers.