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References in periodicals archive ?
"Expecting your salesforce to simply take all the leads you send them after your show and 'dial for dollars' is simply an unrealistic expectation today," Erschik said in Exhibit City News. Instead, Erschik teaches exhibitors the trade show shortcuts he had to learn "the hard way," according to his biography.
“I created Tradeshow Teacher to help exhibitors strategically plan and effectively execute their trade shows - at an affordable price,” explains Musgrove, who is a regular contributor to several industry-related publications and sites including Exhibit City News. “We, at TradeShow Teacher, want to share our (trade show) secrets of success!”
She is a regular contributor to both famed and Exhibit City News from which she received a “40 Under 40 Honors” in 2009.
Widely recognized as the acclaimed author of “The Complete Idiots Guide to Trade Shows,” published by Alpha Books/Penguin Publishing in 2009, Musgrove is also a regular contributor to Exhibit City News, ReveNews and PR News.